Communication that engages, data that decides.

Communication has always been my natural language: understanding an audience and translating that into text, image, or number. I spent time in the corporate world, earned a master's degree in Communication, and, nearly seven years ago, started building digital marketing in practice.

At EnergyCon, I built the entire department alone, from scratch: website, social media, paid traffic, SEO, and the KPI reports that guided every decision. Along the way, I also worked with companies in law, education, retail, and food service, always with the same approach: understand the audience before creating and executing the strategy. That's when I realized I already thought like an analyst, I just needed to learn the right tools.

Every day I sharpen my skills further in statistics, SQL, Power BI, and Python. It's not a fresh start, it's the same discipline applied with more precision. After all, I believe Big Data is the engine of the digital economy, and I want to be among those who know how to interpret it.

The name? Rosossi is how I've been known since university, a blend of Roberta Soares da Silva. It stuck.